About UsFounded by Katta Shyam Kumar(Benny) in 2001, the Rural Enlightment Agricultural Development Society (READS) operates with the single-minded focus of empowering rural India. Our vision is rural empowerment through best practices, modern technology and values.
Our philosophy states that India lives in her villages and we cannot rise to our true potential as a country without a fundamental transformation in the lives of people in rural India. At the Swades Foundation we believe that the partnership of rural India with corporates, young urban India, the Government and other foundations is the key to create a permanent and irreversible change for good.
We aim at bringing together the best global practices, corporate thinking and accountability, the highest standards of corporate governance to create a model of sustainable development, which is a benchmark in the industry and can be replicated at scale. We strongly believe in collaboration and working with multiple partners including other foundations, NGOs, corporates and the government.
Mission & VisionTo empower 1 million rural Indians every 5-6 years, creating a permanent, irreversible change for good. We believe in a holistic 360-degree development with a focus on four key verticals - Health, Education, Water & Sanitation, and Economic Development. This model empowers our communities with the capability of creating choices for themselves and their families, allowing them to transform their own lives and ensuring a permanent and irreversible change for good.
Our strategy is to Engage, Empower, Execute and Exit: To engage rural communities with corporates, young urban India, not-for-profit organizations and governments and empower our communities to execute programs that transform their own lives, enabling us to exit and allowing them to serve as role models and change agents for the rest of the country.