Katta Shyam Kumar, CEO.
Livnaorel Pvt. Ltd.

201 Sree Durga Tulasi Complex
Dwaraka Puri Colony, Punjagutta, Hyderabad
Telengana - 500082 INDIA
Phone: +91 9246477308 and +91 8099977308
Email: info@livnaorel.com
benny.katta@gmail.com

About Us

Founded by Katta Shyam Kumar(Benny) in 2001, the Rural Enlightment Agricultural Development Society (READS) operates with the single-minded focus of empowering rural India. Our vision is rural empowerment through best practices, modern technology and values.

Our philosophy states that India lives in her villages and we cannot rise to our true potential as a country without a fundamental transformation in the lives of people in rural India. At the Swades Foundation we believe that the partnership of rural India with corporates, young urban India, the Government and other foundations is the key to create a permanent and irreversible change for good.

We aim at bringing together the best global practices, corporate thinking and accountability, the highest standards of corporate governance to create a model of sustainable development, which is a benchmark in the industry and can be replicated at scale. We strongly believe in collaboration and working with multiple partners including other foundations, NGOs, corporates and the government.

Mission & Vision

To empower 1 million rural Indians every 5-6 years, creating a permanent, irreversible change for good. We believe in a holistic 360-degree development with a focus on four key verticals - Health, Education, Water & Sanitation, and Economic Development. This model empowers our communities with the capability of creating choices for themselves and their families, allowing them to transform their own lives and ensuring a permanent and irreversible change for good.

Our strategy is to Engage, Empower, Execute and Exit: To engage rural communities with corporates, young urban India, not-for-profit organizations and governments and empower our communities to execute programs that transform their own lives, enabling us to exit and allowing them to serve as role models and change agents for the rest of the country.
Rural Economy
Rural Economy domain works with communities, small and marginal farmers, government agencies and market players to improve the lives and livelihoods of the poor and the marginalized. It strives to reduce poverty by enhancing livelihood opportunities through efficient utilization of natural resource and community empowerment. Formation and strengthening of small producer organizations is one of the key approaches adopted.
Themes on which the team works
  • Value chain development of Agro commodities
  • Livestock, Dairy and Small ruminants
  • Special orientation towards the sustainable farm practices through organic system with Fair Trade (FT) approach.
Competencies of the Team
The team consists of professionals experienced in
  • Formulation and management of value chain
  • Designing the sustainable local institution
  • Business development and market linkage
  • Sustainable agriculture through organic certification
  • Promotion of FT business
  • Managing multi partner project
GOVERNANCE AND SOCIAL DEVELOPMENT
Governance and Social Development domain works with communities, local governments, other tiers of governments and other agencies to improve the lives of the population by people’s empowerment through strengthened local governments and improved local governance. Ensuring better service delivery mechanisms, good governance practices, gender sensitive approaches and people’s participation in planning for development are the areas of focus.
The team is experienced in
  • Program and campaign – design and management
  • Project designing and management
  • Impact evaluations and baseline assessment
  • Gender studies and assessments
  • Knowledge management for development
Services Offered
Program management, Project design and implementation, Consultancies, Studies, Trainings and Evaluations
Themes on which the team works
  • Participatory planning, monitoring and evaluation especially in the context of local governments, local economic development and gender
  • Capacity development for local governance and good governance including innovations, system design, monitoring and piloting innovations
  • Community led water and sanitation initiatives
  • Local governance of natural resources
  • Service delivery
Competencies of the Team
The team is experienced in
  • Program and campaign – design and management
  • Project designing and management
  • Impact evaluations and baseline assessment
  • Gender studies and assessments
  • Knowledge management for development